ATxSG Advisory Committee - Shaifali Nathan
Head of Large Customer Marketing and Events, Asia Pacific, Google

Shaifali Nathan

As Google’s Head of Large Customer Marketing and Events in Asia Pacific, I help businesses understand consumer behaviour and trends that are driving our world so that they can be more effective and efficient by utilizing digital marketing's full potential.

Driving thought leadership at the cross-section of consumer behaviour and technology, my team focuses on enabling brands to understand their impact on the world.

As a future-focused marketing leader with more than 20 years of experience, I have expertise in product, marketing, and strategy across financial services and technology. I am passionate about the power of digital marketing and how we future-proof the marketing profession in order to keep pace with consumers.