ATxSG Advisory Committee - Andrew Phua
Executive Director, Exhibitions and Conferences, Singapore Tourism Board

Andrew Phua

Mr Andrew Phua assumed the position of Executive Director, Exhibitions and Conferences in April 2020. In this role, Andrew leads his team to drive the development of the Exhibitions and Conferences industry to strengthen Singapore’s position as a destination of choice for Meetings, Incentives, Conventions and Exhibitions (MICE). His portfolio includes creating, attracting and growing best-in-class and flagship business events aligned to Singapore’s key and emerging economic sectors for the Asia-Pacific region.

Andrew is also currently the Asia Council Vice Chair of International Association of Exhibitions & Events (IAEE) and Advisor of Asian Federation of Exhibitions & Conventions Association (AFECA). He previously held the position of Director, Exhibitions and Conferences from August 2012 to March 2020.

Prior to this role, Andrew was Director, Precinct Development, championing the place management of tourism precincts in delivering authentic and differentiated destination experiences. These included development of concepts, events, capabilities and sustainability of precincts such as Orchard Road, Marina Bay, Singapore River, Chinatown and Little India through collaboration with agencies and stakeholders.

Over his 20 years with the Board, Andrew has overseen various key strategic projects in the area of retail and dining. This included projects such as the S$40 million Orchard Road Rejuvenation Plan, Christmas in the Tropics, World Gourmet Summit and Singapore Food Festival, further entrenching Singapore’s position as Asia’s lifestyle capital.

Andrew also brings with him a wealth of regional experience in the tourism industry, having handled marketing and business development portfolios in the Greater China market for seven years. He also spearheaded STB’s international marketing efforts during his four year stint as Area Director, STB Taipei.

Prior to joining STB, he was in the marketing and advertising arena in the financial services industry. Andrew graduated from Nanyang Technological University with a Bachelor of Business.