Peter Bruce is a 30-year veteran of the broadcast and media industry. After gaining an Engineering Higher National Diploma in Broadcast and Communications at Ravensbourne University London. He began his career at Digital Visions, Austria and has worked for leading companies such as Ampex, Sony, Philips Broadcast, Vitec Group and Grass Valley. Recently Peter has been the IABM Director of APAC, establishing the regional office in Singapore. He now works for Harmonic Inc. as the Snr Manager Channel Sales for APAC. He is specialising in Partnerships, Reseller Networks, Business Development, Business Growth for the Video, Media and Broadcast sector.