Piotr Jakubowski

Born and raised in Indonesia, Piotr Jakubowski is the co-founder of nafas, Indonesia's first health and wellness platform focused on air quality. The nafas mobile app combines outdoor air quality data from an owned on-ground sensor network with indoor air quality data from OTA-enabled monitors & purifiers to create actionable lifestyle recommendations in highly polluted cities. Starting his career in advertising, Piotr worked across multiple industries as a strategist at Leo Burnett (Chicago & Jakarta) and market lead at VML Indonesia. Key clients included Danone, Coca-Cola, Prudential, BCA, Philips, Adidas and others. As the previous CMO of GO-JEK, he built the brand into a household name while driving a 100+ in-house marketing team across Product Marketing, Strategy, Creative, Media, Production and Digital. In his tenure at the company, the business grew from 20MM to 100MM+ downloads and 5MM to 100MM+ monthly orders across 18 product verticals, while connecting the brand story to millions of customers in Indonesia and beyond. Piotr is also the founder of We Are Not Machines, a brand advisory firm that focuses on helping companies in South East Asia inject data and stories into their communications strategy.