Chenyu Cui is a gaming analyst at Omdia. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of PC online games, mobile games and advanced technology relevant to online gaming industry. She is regularly quoted across specialist and consumer press on games-related topics and is an acknowledged expert in the market transition from physical media to digital games opportunities. Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London, UK. She also holds a Bachelor of Arts in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.