Adam Etherington

Adam is part of Omdia’s global Digital Enterprise Services practice and leads international research, advisory and analysis for cybersecurity and cloud B2B services.  

Adam joined Omdia in 2020, having spent over two decades as an executive at some of the world’s largest telecoms and IT services vendors. 

His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales and strategic alliance roles. 

He is a regular speaker at industry events and executive roundtables and thrives on driving deep insight through custom engagements with clients. 

Adam holds a Bachelor of Economics from Macquarie University and a Master of Business Administration from Deakin University, Australia. In 2022, Adam was awarded the 2021 Brookes Scholar medal for outstanding academic achievement.