Arshan Saha is the CEO of GroupM Nexus, Asia Pacific. A senior member of the GroupM Asia-Pacific leadership team, Arshan leads GroupM Nexus - the world’s leading media performance organization which delivers growth for clients through innovative cross-channel media performance. Being a strong advocate of media needing to be more accountable across all channels, platforms, and devices, Arshan continues to drive this transformation through investment in skilled technical experts, product development and agile, connected processes and teams to continuously set new benchmarks for the industry across search, social, programmatic, addressable TV, commerce and more. A founding member of many award- winning specialty businesses including Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out of Home) and Acceleration (Data & Tech Consultancy practice), Arshan marks more than 15 years of executive experience in the advertising industry with a proven track record of launching and scaling data – driven businesses across 16 markets with multiple fold growth. Through successful collaboration with his team, clients and partners Arshan has driven ad-tech innovation and thought leadership continuously through his work. A visionary leader who can not only guide his team to excellent results, but also a mentor who offers valuable insights and guides his team in their personal and career development.