As a Principal Architect of Ethical AI Practice at Salesforce, Kathy Baxter develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. She collaborates and partners with external AI and ethics experts to continuously evolve Salesforce policies, practices, and products. She is a member of Singapore’s Advisory Council on the Ethical Use of AI and Data, Visiting AI Fellow at NIST, and on the Board of the nonprofit EqualAI. Prior to Salesforce, she worked at Google, eBay, and Oracle in User Experience Research. She is the co-author of "Understanding Your Users: A Practical Guide to User Research Methodologies". She received her MS in Engineering Psychology and BS in Applied Psychology from the Georgia Institute of Technology.