Nicholas Sagau is the Chief Product Officer at Rev Media Group, the digital arm of Malaysia's largest media conglomerate - Media Prima Berhad. He drives the strategy implementation and operations of the group's digital products contributing to the overall group's vision to be the leading digital-first content and commerce company in Malaysia. Nicholas is also the President of the Malaysia Digital Association (MDA) and has a total of 16 years of experience in media in the digital space.
In recent years, Nicholas set up many new digital initiatives within the group such as - Media Prima Labs; its in-house incubator, championing esports content and tournaments such as Kejohanan E-Sukan Kampus (KEK), Malaysia's largest national inter-varsity tournament, MyGameOn - Malaysia No. 1 local game portal, and setting up IGN SEA - the group's first regional games content foray. He also drives the group's vital digital partnerships, i.e. Google / YouTube x Media Prima Video Partnership to expand Media Prima’s video content reach to grow its digital video advertising revenue while optimizing the operation cost of its platform.