Andy Sim oversees the company’s growth and operations in Singapore, with primary responsibilities for leading the sales strategy, go-to-market, business development and enhancing relationships with customers across public and private sectors, partners and alliances. Andy has over 30 years of industry experience with global companies including Dell Technologies, Samsung, Cisco Systems, Silicon Graphics, 3M and Hewlett-Packard. His unmistakable passion, coupled with experience across a wide range of regional leadership roles, puts him in a unique position to drive the business in an ever-evolving and dynamic technology landscape. He has held multiple roles at Dell Technologies in the last eight years, most recently heading up the corporate, enterprise and public sector business in Singapore. Andy has also led the enterprise solutions business in South Asia and Korea and the networking business across Asia-Pacific and Japan, making him well-versed in priority technology areas including hybrid cloud, edge, telecom, AI and as-a-service offerings. Prior to Dell Technologies, Andy led the Enterprise Division at Samsung where he championed innovative technologies predicated on its successful consumer platform to transform new business experiences for enterprise customers. He played a key role in the launch of Samsung Pay in 2016, and led a team that won the Singapore Smart Home Project jointly organised by the Infocomm Media Development Authority and Housing and Development Board. Before that, he spent almost a decade in regional roles at Cisco Systems. An industry veteran, Andy has been an active member of SGTech since 2013, a premier trade association for the tech industry in Singapore. He is passionate about sustainability issues and serves as a council advisor to the SGTech Sustainability Committee, while also serving as SGTech’s first vice-chairman. Andy is also the Singapore IT Standards Committee (ITSC) Green IT Chairman and a board member of ITE Electronics and Infocomm Technology Academic Advisory Committee. He was also appointed to the Extended Producer Responsibility (EPR) Advisory Committee for e-waste management led by Singapore’s National Environment Agency (NEA) for a two-year term (2021-23).