Alicia Lim is the Head of Marketing of Qualcomm Technologies, Inc. in South East Asia currently based in Singapore. In this role, Alicia is responsible for leading the business’s marketing strategy and developing brand presence for Qualcomm in this region. She oversees all marketing collaborations and build deep partnerships driving tangible business outcomes in her areas of expertise such 5G, Internet of Things, AI, smartphone and laptop business across the organization. A seasoned marketing leader with over 20 years of experience, Alicia has worked across mobile provider, device OEM, content/developer, and semiconductor industries. Before joining Qualcomm, Alicia worked at One Horizon Group, Hong Kong as a Director of Marketing Asia in defining and executing the go to market strategy for Voice Over Internet Protocol (VOIP) focusing on Asian mobile communications markets. Alicia holds a Degree in Bachelor of Commerce majored in Finance and minor in marketing from Curtin University of Technology, Perth Australia.