A seasoned and passionate marketer, SzeKi joined SGInnovate as part of its pioneer team. She was entrusted with building the Community and Brand team from scratch, to achieve SGInnovate’s mission of enabling ambitious and talented men and women to build, commercialise and scale globally relevant Deep Tech innovations from Singapore. SzeKi also supports these entrepreneurial scientists in crafting, shaping and telling their stories – an important part of their go-to-market journey.
To promote Singapore as a place of thriving innovation steeped in Deep Tech entrepreneurship, SzeKi leads the SGInnovate team in spearheading activities to create a holistic ecosystem, providing a platform where founders, researchers, academics, venture capitalists and corporations come together to share experiences in areas such as Advanced Manufacturing, AgriFoodTech, Artificial Intelligence, Autonomous Vehicles, MedTech and Quantum Computing.
In less than three years, she had led the establishment of SGInnovate to become a leading force in driving Deep Tech innovation and entrepreneurship in Singapore and internationally. Today, SGInnovate has successfully built the largest and fastest growing Deep Tech community in Singapore, comprising over 57,000 people from across the ecosystem.
SzeKi and her team had also launched integrated campaigns which clinched multiple awards including the Best B2B PR Campaign (Silver) at the Marketing PR Awards 2017, the Outstanding B2B Campaign – Singapore (Merit) and Outstanding Overall Corporate Reputation Programme (Merit) at the PRISM Awards 2019, as well as the Best PR Campaign – B2B (Silver) at the Marketing PR Awards 2019. Most recently, SGInnovate emerged as Winners of the Multi-Country category at the SABRE Awards Asia Pacific 2020 and Best in Digital Print/B2B Media at the IN2SABRE Awards Asia Pacific 2020.
Before SGInnovate, SzeKi’s long career in marketing included leading teams with global technology brands such as Hewlett Packard, Motorola and Nokia regionally and globally. Her 15 years at Motorola saw her in various leadership positions including Head of Marketing – Asia Pacific for Motorola Networks, and Head of Marketing – Asia and Middle East for Motorola Solutions. At Nokia Siemens Networks (now Nokia), SzeKi was the Global Head of Customer Marketing for their Global Services business group.