Don Anderson

Don is founder and CEO of Singapore-based media and entertainment consultancy Kaddadle. With more than 25 years in the media and entertainment space, Don previously served as Head of Family & Learning Partnerships at YouTube APAC, overseeing the platform’s partnerships in the region and working with the region’s top children’s entertainment and learning creators including broadcasters, animation studios, independent producers and leading toy brands and learning institutions. Don was responsible for leading the launch of YouTube Kids, the world’s leading video app and site, in more than 16 markets in Asia, and led YouTube APAC Premium and Music Subscriptions Marketing. He has held senior leadership roles at Cartoon Network, CNN, ESPN STAR Sports, We Are Social and FleishmanHillard over the past 15 years. A native Canadian, former journalist and teacher, Don holds an MBA from Macquarie Graduate School of Management, a BA in Journalism from Ryerson University, new media certification from the Canadian Film Centre. Don actively serves in the community, and is Chair and Co-founder of the AsiaVR Association and the Asia Metaverse Society.