Adrian Hia is a visionary and an advocate of digital transformation as an enabler of growth. As the business leader for ASEAN and GCR, Adrian is responsible for all business activities and P&L including matters related to people, strategy and investment for the region. He focuses on accelerating customers' digital transformation journey by enabling enterprises to master a software-defined approach to business and IT.
Prior to this, Adrian was the business Leader for VMWare responsible for driving successful go-to-market strategies for developed countries and high-growth nascent markets in South and Southeast Asia.
With over two decades of experience in the IT industry, Adrian has extensive knowledge of the IT markets in South and Southeast Asia. Before joining VMware, he was Regional Director, System Channels, ASEAN/SAGE at Oracle and spent close to 10 years covering regional channel and partner business in the region.
Adrian holds a Bachelor's Degree in Applied Science (Computer Engineering) from the Nanyang Technological University. He loves travelling and getting acquainted with different cultures and ways of living. In his free time, he enjoys jogging, cycling and basketball.