Hari is a seasoned digital media, advertising & adtech professional & leader with 2.5 decades in the APAC region.
He is the Co-Founder of Intelligent Video Solutions (www.ivs.tv) which was acquired recently by the ShowHeroes Group (www.showheroes-group.com), ex-CEO of Singapore Media Exchange (the only premium publisher consortium in Singapore), Founder & architect of Performics APAC Excellence Center (the leading performance marketing agency of early 2010s), architect of digital acquisition practise at PayPal HQ & kick-started Mediacom Interaction SG (circa 2006), among other successful stints with agencies & brands. He has successfully driven and won multimillion dollar pitches in the media agency space, specifically in the Travel & Hospitality industry. Hari comes with extensive experience working with a repertoire of global and local brands driving excellence in digital performance marketing, digital media innovation, and driving digital media analytics as a vertical discipline within media agencies.
Hari left the media agency and brand marketer roles in 2018 in favour of the open web adtech start-up space where he successfully set up the first and only premium publisher consortium in Singapore, Singapore Media Exchange before moving on in favour of a more autonomous, and high-growth digital video space. He has since has been leading the charge for creating a market for instream video advertising in Asia, until recently with IVS and now under the ShowHeroes Group banner as the Vice President of APAC. Under his aegis, IVS, the only premium instream video marketplace in SEA for global & local brand advertisers) & a premium OVP tech stack for publishers, now has become part of the ShowHeroes Group, a leading independent provider of instream video solutions for digital premium publishers and brands in Europe, driven by semantic technology and content.