A graduate of Pisa, Durham, Swansea and Glasgow Universities, Lorenzo Zanni holds a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics. Lorenzo found a perfect fit for his passion for economic and business analysis when he joined IABM in 2015; the broadcast and media industry was just beginning to embrace data to drive its technology and business development strategies. Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, member resource it is today. Lorenzo has presented at flagship industry events such as IBC and NAB Show. He has also been a member of the IBC Content Steering Group, advising on the content for IBC’s conference programme, since 2018.