Reynaldo Dilla
Head of Transformation (Phillipines) at VML


RJ joined the VML Philippines in July 2020 as the head of the Data and Analytics Team responsible in leading the team in analyzing data, uncovering insights and providing marketing recommendations for brands such as McDonald’s, Shell and Nestlé. He used to be the Global Analytics Lead for Kimberly-Clark working on brands such as Huggies, Kotex, Scott, and Kimberly-Clark Professional where he worked on digital analytics, search engine optimization and social listening for a decade. RJ loves to tell the story behind every number and every data point. These stories help in removing ambiguity in making smarter and faster marketing decisions. He strongly believes in the insights uncovered from data creates inspirations, drives innovation and fuels growth.