Originate, monetize, and optimize—FAST

Maximize your ROI ON Free Ad-Supported TV (FAST)

By AWS

Originate, monetize, and optimize—FAST

This eBook for media and entertainment (M&E) leaders, BD, and tech teams shows you how AWS and AWS Partners help maximize revenue and minimize costs as you launch FAST channels.


Maximize revenue

Reach is revenue

Platforms such as Roku, Fire TV, and Samsung require FAST channels to have a specified configuration. Each platform has unique requirements for ad-loading (number of ads in a break or an hour) and for electronic program guides (EPG). Your FAST solution must be flexible to maximize viewership across platforms and scalable as your audience expands.

Multi-format monetization

Think beyond traditional pre, mid, and post-rolls ads. Maximize your return on content investment by selling L-bands, banners, and in-stream commerce with QR codes for one-click conversions on your FAST channel. Delivering this inventory reliably, at scale, with minimal load times is critical.

Sell direct and programmatic inventory

Diversify ad sales to maximize revenue and fill rates. Premium shared inventory and ad placements, sponsorships, and brand collaborations can be sold directly. To maximize programmatic sell-through rates and cost per mille (CPM), integrate with multiple demand side platforms (DSPs) that optimally populate ad pods at the highest revenue.

About AWS

Since launching in 2006, Amazon Web Services has been providing world-leading cloud technologies that help any organization and any individual build solutions to transform industries, communities, and lives for the better.

As part of Amazon, we strive to be Earth’s most customer-centric company. We work backwards from our customers’ problems to provide them with cloud infrastructure that meets their needs, so they can reinvent continuously and push through barriers of what people thought was possible.

Whether they are entrepreneurs launching new businesses, established companies reinventing themselves, non-profits working to advance their missions, or governments and cities seeking to serve their citizens more effectively—our customers trust AWS with their livelihoods, their goals, their ideas, and their data.