Christopher Smith

Founder at RockPaperScissors

Speaker

Christopher Smith is a creative technologist and strategic advisor working at the edge of AI, media, and culture. With over two decades of experience in advertising and brand strategy, he now leads RockPaperScissors, a consultancy focused on helping companies navigate emerging technologies with intelligence, empathy, and imagination.

Christopher’s work explores how synthetic media, conversational AI, and agentic systems can transform customer experience across industries—from retail and e-commerce to education and finance. He has advised startups and global brands on AI adoption, created prototype tools for avatar-based interactions, and written extensively on the societal shifts brought about by automation and augmentation.

Rather than focusing on short-term marketing metrics, Christopher is interested in the bigger picture: how AI-powered media can create more meaningful, personalized, and humancentered interactions between brands and their audiences. His perspective blends creative storytelling with technical curiosity, making him a valuable outlier voice in discussions about the future of intelligent commerce.

Christopher is based in Singapore and regularly speaks on the intersection of AI, aging, and creative reinvention. He sits on the Executive Advisory Board of the International Advertising Association (IAA). His latest book, To Question Is to Answer, explores how better questions, not just better tools, are the key to thriving in the age of AI.