Peter Xu

Director at UWA International Marketing and Collaboration

Speaker

Peter Xu, with more than 25 years of Marketing/sales and supply chain management experience in the high tech industry, and involvement of international marketing from 2002 in European region, now acts as the head of UHD WORLD ASSOCIATION(UWA) international marketing and collaboration to promote UWA globalization,including the technical standards internationalization and global application. u As the first global UHD industry non-governmental organization, UWA now has more than 400 members from 23 countries and regions just within 3 years since its establishment in 2022, with the mission to speed up the UHD end to end industry development including content production,codec,transmission,broadcast and display. u HDR vivid and AUDIO vivid are the UHD core standards from UWA, and Audio Vivid has become one of four the world UHD standards released from ITU and adopted by DVB, and HDR vivid standard, under testing and certification now,will be recognized and released from ITU and DVB this year. u The HDR vivid native content on the 6 main OTT platform in China has more than 100K hours by end of 2024.And with more than 60 types of SoC supporting dual Vivid from 10+ chip manufacturers globally, including Qualcomm,Media tech and Hi-SIlicon. u UWA has been world organization since its start and international collaboration and corporation is the key.We have witnessed the successful project btw French member the Explorers and CMG to release the 4k Documentary film with the name of Magic China which was presented as gift to the 60 anniversary of China and France relationship, and broadcast in France 5th TV channel.And also now the Explorers has released its 8k /HDR vivid Chinese version documentary films of Aerial view of Paris and Great Legacy on Chinese OTT platforms including IQIYI and Tencent.