On The Ground with GODOX at ATxEnterprise - Key takeaways from their ATxEnterprise experience
Interview Summary
The speaker representing Godox at the show, delivered an engaging introduction of the company as a leading provider of lighting equipment specializing in filming, broadcasting, and video content creation solutions. She expressed genuine enthusiasm about the show's vibrant atmosphere and the valuable opportunity to connect with industry professionals while showcasing Godox's latest technological innovations and product offerings.
Key highlights from the interview:
1. New Product Launch: Beamlight Max90
- Features parallel beam lighting optics
- Compatible with MG2400B and Gemini lights
- Achieves 5-degree beam angle
- Delivers powerful light beams with long throw
- Matches performance of 12K HMI lighting systems
- Offers LED alternative to traditional HMI lighting
- Compatible with Gemini mount system
2. New Godox Knowledge App
- Tablet-based application
- Universal DMX protocol support
- Controls DMX-enabled lights across different brands
- Advanced features include:
- Light mapping capability
- Video background synchronization
- Light layout function
- Open workspace for managing light positions
- On-site setup management
The interview highlighted Godox's commitment to innovative lighting solutions and user-friendly control systems for professional video production environments.
Video Interview Transcript
Introduction to Godox and Show Experience
00:09 – Maeve Li
"Godox is a lighting equipment company that offers a wide range of lighting ecosystems for filming, broadcasting, and video content creation."
00:24 – Maeve Li
"The show's energy has been amazing. It's incredibly exciting to connect with so many professionals and learn about the latest industry trends. We're especially thrilled to showcase our new technologies and products to all the users here."
Beamlight Max90 Product Introduction
00:48– Maeve Li
"Let me introduce the star of our cinematic lighting ecosystem, the Beamlight Max90. This innovative parallel beam lighting optics system is designed for our high-power LEDs, including the MG2400B and our Gmount lights."
Product Performance Demonstration
01:10– Maeve Li
"The Beamlight Max90 features an impressive 5-degree beam angle, achieving near-parallel light projection. This results in powerful, punchy light beams with exceptional long throw capabilities and remarkable luminance. It's perfect for long-distance lighting in large scenes. While HMI was traditionally the only option for long-distance lighting, we now offer this innovative LED solution. And thanks to its Gmount design, it's compatible with our entire range of Gmount lights. As you can see, it delivers incredible brightness that can compete with traditional 12K HMI systems, making it a truly innovative solution."
Godox Knowledge App Innovation
02:11– Maeve Li
"Let me introduce our new Godox Knowledge app for tablets. It's built on the universal DMX protocol, allowing you to control any DMX-enabled lights, regardless of brand.
02:29– Maeve Li
One of our standout features is the light mapping function. You can import a video into the app, and the lights will automatically match and synchronize with the background content. As you can see, the lighting on the subject's face dynamically changes to match the background, making it ideal for virtual production.
02:54– Maeve Li
We've also included a powerful light layout function. This provides an intuitive workspace where you can manage your lighting setup to match your on-site configuration. You can easily adjust and reposition lights according to your set requirements, giving you complete control over your lighting design."