On The Ground with Grandstream Network at ATxEnterprise - Discover why leading tech innovators are choosing ATxEnterprise as their flagship platform in Asia!
Interview Summary
The interview focused on Grandstream's presence and achievements at a significant industry event in Asia. 2 Grandstream's representative Phil Bowers and Ashrith Logan first introduced Grandstream as a comprehensive manufacturer of unified communications and networking solutions, highlighting their extensive product portfolio of over 250 different products that can be managed from a single platform.
The discussion revealed Grandstream's long-standing commitment to this Asian event, marking their 15th year of participation. The duo emphasized the event's importance as a crucial starting point for their channel operations in Asia, serving as a platform to meet both existing partners and new potential service providers.
The company reported significant success at the current event, particularly noting their return to the show floor after previously operating from a hospitality suite. They achieved impressive results with over 300 leads generated on the first day alone, emphasizing both the quantity and quality of these leads, including interactions with various telcos, ITSPs, service providers, and representatives from different vertical markets.
Key highlights from the interview:
Major Success Metrics
- 300+ leads generated on the first day - described as "pretty good amount"
- High-quality leadsfrom diverse sectors including:
- Telcos
- ITSPs (Internet Telephony Service Providers)
- Service providers
- Various vertical market representatives
Strategic Return to Show Floor
- First time back on the show floor after 5-10 years in hospitality suites
- Described as a "great experience" with increased visibility and engagement
Business Impact
- Successfully achieved show goals during the event
- Strong foundation for annual success in Asia starts from this event
- Effective platform for meeting new service providers and customers
Event Atmosphere
The event was characterized as "lively, dynamic and engaging" - indicating strong industry participation and energy.
This interview demonstrates Grandstream's strategic approach to the Asian market and their successful execution at a key industry event.
Video Interview Transcript
Introduction to Grandstream Network
0:14
Grandstream is a one stop shop manufacturer of unified communications and networking solutions.
0:20
We make it incredibly easy to build, manage and install any type of communication system for pretty much any type of vertical because we provide over 250 different products, all managed from the same place, all obviously optimized to work together.
0:34
So we make it incredibly easy for anyone to build a complete communications and networking solution.
0:44
I'll answer part of that.
0:45
We've been here for 15 years.
0:47
This is our at least our 15th year at this event.
0:49
It really is kind of the the jumping off point for our channel in Asia.
0:54
All of our partners are here every single year.
0:56
We're meeting a lot of new service providers, a lot of new partner or customers at this event as well.
1:03
So it really is kind of where a lot of our year and success in Asia kind of starts out.
1:12
So I would say a highlight for us has been, I mean we were usually up in the hospitality suite for at least the last five to 10 years, not sure how long.
1:21
So this is the first time we're back on the show floor after a while.
1:24
So it's been a great experience.
1:25
We got over 300 leads on the first day, which is a pretty good amount.
1:29
Not only was it like quantity wise a great event, also quality leads out of those three hundreds.
1:34
So it was just great seeing like various telcos, ITSPs, service providers and people from all different verticals coming and checking out Booth and yeah, great for our business.
1:44
And as Phil pointed out, we consider this as our flagship show for the Asia Pacific region.
1:49
So we definitely achieved some of our goals during the show so far.
1:55
I was going to say lively, dynamic and engaging would be the three words that I will give you.
00.14 - Grandstream is a one-stop shop manufacturer of unified communications and networking solutions. We make it incredibly easy to build, manage and install any type of communication system for pretty much any type of vertical, uh, because we provide over 250 different products all managed from the same place, all obviously optimized to work together. So, we make it incredibly easy for anyone to build a complete communications and networking solution.
0.44 - I'll answer part of that. We've been here for 15 years. This is our at least our 15th year at this event. It really is kind of the the jumping off point for our channel in Asia. All of our partners are here every single year. We're meeting a lot of new service providers, a lot of new partners or uh customers at this event as well. Um, so it really is kind of where a lot of our year and success in Asia kind of starts out.
1.12 - So, I would say a highlight for us has been, I mean, we were usually up in the hospitality suite for at least the last five to ten years, not sure how long. So, this is the first time we're back on the show floor after a while. So, it's been a great experience. We got over 300 leads on the first day, which is uh pretty good amount. Not only was it like quantity-wise a great event, also quality leads out of those 300. So, it was just great seeing like various telcos, ITSPs, service providers and people from all different verticals coming and checking out our booth. And yeah, great for our business and as Phil pointed out, we consider this as our flagship show for the Asia Pacific region. So, we definitely achieved some of our goals during this show so far.
1.55 - I was gonna say lively, dynamic and engaging would be the three words that I would give you.