Hiyasmin Neri-Soyao

Chief Executive Officer at Shoppertainment LIVE

Speaker

Hiyasmin Neri-Soyao is a pioneer of livestream shopping in the Philippines and was the lead founder of Shoppertainment Live, where she helped professionalize influencer-led selling by transforming it into a structured, performance-driven discipline. Through her work, she has shaped the evolution of live commerce in Southeast Asia, elevating the craft of hosting and digital selling into a measurable and scalable business model.

Today, she serves as Lead Strategic Advisor for AI Content Commerce at FinCom Technologies, the eCommerce marketplace platform within the Philippines’ largest fintech ecosystem, serving over 96 million users.

In this role, Hiyasmin focuses on how smart influencer marketing evolves within a fintech-grade ecosystem, where trust, verification, and accountability are essential for enterprise and B2B adoption. Her work explores the rise of AI-powered influencers and content systems that amplify—rather than replace—human influence through intelligence, consistency, and scale.

At ATxEnterprise 2026, she will share how the Gold Standard of professional hosting—credibility, persuasion, and relationship-based selling—can be encoded into AI-assisted live commerce frameworks, enabling brands and platforms to achieve authentic engagement while meeting the governance, performance, and scalability demands of modern digital commerce.