Hiyasmin Neri-Soyao

Chief Executive Officer at Shoppertainment LIVE

Speaker

Former Shop Host Turned CEO Hiyasmin NeriSoyao changed the e-commerce game by cofounding and launching the country’s first awardwinning livestream shopping network. Hiyasmin’s previous experiences in shop hosting, digital marketing, and video producing, set the foundations of Shoppertainment Live Inc.

For five years, Hiyasmin worked as a professional shop host for ACJ O Shopping. She was extensively trained by leading experts at the CJ Broadcasting Academy in South Korea.

Aside from appearing on television as an actress and host, the former ABS-CBN Star Magic actress handled digital lifestyle brands as a Market Head in ABS-CBN’s Creative Programs Inc. Hiyasmin also worked as a content producer for various lifestyle publishers and channels in the Philippines such as ABS-CBN, One Mega Group, and ANC.

Hiyasmin is also named as one of Tatler Asia’s 2021 Generation T Leaders of Tomorrow and was also awarded with the “Innovator Award” by Cosmopolitan Philippines Women of Influence 2023 in partnership with Globe Business. Her firm Shoppertainment Live Inc. (SLI) was recognized as the Top 3 start-up by LinkedIn in 2021 and was given 4 awards by Marketing Excellence in 2022 including Gold and Silver for E-commerce Marketing. SLI was also awarded Bronze for its excellence in Digital Commerce for a campaign during the Boomerang Awards 2025 by the Digital Marketing Association of the Philippines (DMAP).

Hiyasmin was also recognized as Asia’s Top Outstanding (Digital) Marketeer of the Year Award by the Asia Marketing Federation 2025. Hiyasmin also served as part of the board of Directors of the 2024 Philippine Marketing Association, leading the PR and Corporate Communications Committee. She is also one of the delegate entrepreneurs of the Alibaba Global Initiatives in China for 2026. Hiyasmin finished her undergrad studies from the University of the Philippines Diliman and her Masters in Business Administration at the Ateneo Graduate School of Business.