Adrian Roche

Chief Executive Officer at Adrian Roche Co., Ltd

Speaker

Adrian Roche is the Founder and CEO of Adrian Roche Co., Ltd., a marketing and technology consultancy supporting organisations across Japan, Singapore, Europe, and the United States.

With over 20 years of experience, he works at the intersection of AI, e-commerce, and digital transformation, helping organisations move from strategy to execution. His work focuses on aligning technology initiatives with measurable business outcomes, particularly in complex, multi-market environments.

Adrian has led projects across retail, hospitality, and enterprise sectors, supporting companies in scaling digital capabilities, optimising customer experience, and navigating market entry.

He is known for his pragmatic approach to AI cutting through “AI theatre” to focus on what actually drives impact at an operational level.