Felicia Li-Gaillard

Chief Marketing & Sustainability Officer at Aboitiz Data Innovation (ADI)

Speaker

Felicia Li-Gaillard serves as the Chief Marketing & Sustainability Officer at Aboitiz Data Innovation (ADI), leveraging an extensive career spanning over 18+ years in B2B marketing across media agencies, ad tech start-ups, and leading tech firms. Regarded as a seasoned marketing leader and strategic thinker, Felicia has consistently delivered exceptional results, shaping marketing strategies and driving impactful campaigns.

Formerly the Head of APAC Marketing for Facebook Gaming and Audience Network at Meta, Felicia led the integrated marketing and go-to-market strategy across the region. She was also Head of Marketing, APAC at MoPub, a mobile advertising business unit at Twitter. As a marketing director, she helped ad tech start-ups Eyeota and Integral Ad Science (IAS) build their regional marketing function, supporting the companies’ ambitious growth.

In addition to her role as CMO at ADI, Felicia serves as Chief Sustainability Officer and is a key member of the Aboitiz Group’’s Sustainability Council, where she actively shapes ADI’s sustainability agenda in alignment with the group’s guiding principles.

Felicia holds a Masters’ degree in business from EDHEC Business School and also obtained a certificate in Strategy and Sustainability from IESE Business School.