Mohammad Ashique Elahi Mojumder

Head of Digital at Robi Axiata

Speaker

Mohammad Ashique Elahi Mojumder is a digital strategist and product leader driving sustainable growth and user-centric design in the telecommunications sector. As Head of Digital at Robi Axiata PLC, he spearheads the strategy and digital transformation for the country’s leading self-care platforms, My Robi and My Airtel.

Under his leadership, Robi’s digital ecosystem has achieved extraordinary scale, engaging a massive and fiercely loyal active user base. Ashique champions a strategic shift from vanity acquisition to high-value retention, leveraging his deep expertise in telco-fintech convergence and UX/UI research to prioritize utility. By focusing on seamless experiences, his team drives substantial digital revenue that directly bolsters Robi’s bottom line. Previously, he played a pivotal role in establishing the digital foundation for the MyBL app during his tenure at Banglalink.

He is a Certified Usability Analyst (CUA) and a Lean Six Sigma Green Belt, holding an MBA in Marketing from the Institute of Business Administration (IBA), University of Dhaka, and a BBA in Finance from North South University.