Omkar Rao

Senior Manager of Brand Media & Al Delivery (Global SK-II) at Procter & Gamble

Speaker

Omkar Rao is Senior Manager, Media and Brand Strategy at Procter & Gamble, currently working on SK-II across global markets including the US, ASEAN, Japan, Korea, and Greater China. His work focuses on building modern luxury beauty brands through social-first storytelling, creator ecosystems, and full-funnel media transformation. Over the last few years, he has led initiatives across brand building, digital commerce, influencer ecosystems, and AI-enabled media planning, with a strong focus on integrating culture, content, and commerce into one connected growth model.

He is particularly passionate about how organic discovery, creator communities, and platform-native storytelling are reshaping the future of prestige beauty. His work combines analytical media planning with creative and cultural strategy, helping brands move beyond traditional advertising into scalable social ecosystems.

Alongside his professional work, Omkar actively explores equity markets and digital content creation, with a personal interest in valuation-based investing, behavioral trends, and consumer psychology.