Amir Rasyidi Johari
COO- Tonton at Media Prima


Amir Rasyidi bin Johari is currently serving as both Group Chief Marketing Officer and Chief Operating Officer for TV3 and Tonton MPTN at Media Prima Berhad. Amir has been instrumental in reintroducing Tonton as a key growth platform in Media Prima Berhad's ecosystem. Since joining Media Prima in 2021, Amir has spearheaded the complete overhaul of Tonton, the group's streaming service. He transitioned Tonton from a hybrid AVOD/TVOD model to a Freemium VOD platform, securing key partnerships and establishing it as a sustainable distribution channel for the group's content. Under his leadership, Tonton has experienced significant growth, attracting 650,000 new registered users and achieving success with exclusive content offerings. As Group Chief Marketing Officer, Amir has unified the marketing efforts across Media Prima's five major platforms. This centralized approach has led to enhanced brand activations and cross-platform campaigns, contributing to the success of events like Anugerah Juara Lagu 38 and bolstering the performance of Hot FM radio to Malaysia's Number 1 Radio Station. Amir's expertise extends to data-driven initiatives as well. He has been instrumental in driving the growth of RevID, Media Prima's first-party data initiative, further solidifying the company's position in the digital realm.