Gladys Basinillo
CEO at Intersections Communications
Speaker

Profile

A media maven who has redefined creative media practices, Gladys rose from the ranks and established a proven track record of growth and business transformation - in multinational agencies, today in Intersections, and as Measurement Lead of the Media Specialist Association of the Philippines (MSAP). Renowned for changing how media is used in advertising, Gladys challenges brands to transcend traditional metrics, instead emphasizing performance, cultural fluency and digital innovation. Focusing on her fast-rising independent media agency, Intersections, Gladys pioneers integrated performance marketing and connected lifestyle experience, prioritizing brand love and commercial integration.