Wen Zhe Lim
Director, Advertising & Partnerships at foodpanda


Wen Zhe Lim is the Director of Advertising & Partnerships (APAC) at foodpanda, bringing over a decade of experience in the tech and public sectors and a keen focus on data-driven decision-making and growth strategies. In his role at foodpanda, he leads the partnerships team and was pivotal in the development of panda ads (foodpanda's Adtech solutions) across the APAC region. Prior to this, his experience included strategy and planning roles in foodpanda and Uber Eats where he oversaw the launch of new products and strategic projects within the rapidly expanding online food delivery space, focusing on APAC markets across ANZ, South Asia, Southeast Asia, Japan and Taiwan. In the public sector, Wen Zhe worked with multinational conglomerates on their strategic investments in Singapore, across a broad range of developed markets (US, Germany, Japan, South Korea) and industries (semiconductor, aerospace, life sciences and energy).