Yan Yuan Sng

Regional Head at azgo

Speaker

Sng Yan Yuan leads the company’s expansion and in-market growth across key regions in Southeast Asia. With a deep-rooted passion for startups, he transitioned from an engineering background to digital marketing, launching his first website right after college. His career spans the fast-evolving sectors of daily deals and cashback in Asia, where he built extensive expertise in full-funnel digital marketing and affiliate partnerships. Having played a key role in the success of over five startups, Yan Yuan now leverages his experience to drive azgo’s mission of transforming the travel tech industry. He is committed to exploring innovative strategies in performance marketing, content monetisation, and entrepreneurship, strengthening azgo’s position as a disruptive force in the sector. Under his leadership, azgo has played a transformative role in influencer marketing across Singapore, Malaysia, and Vietnam. By pioneering performance and data-driven collaborations, azgo empowers creators to monetise travel content effectively while integrating cashback incentives into influencer-led campaigns. This unique ecosystem benefits both travellers and content creators, enhancing engagement and growth. Passionate about innovation, Yan Yuan continuously explores new opportunities to push boundaries in the digital economy. His leadership ensures azgo remains at the forefront of travel innovation, delivering value to stakeholders.